Renowned Internet Visionary Tony Surtees Joins The DLA Group P/L

SYDNEY, July 18, 2001 – One of the world’s most experienced Internet professionals has agreed to join The DLA Group ( as Director-Transaction Business. World renowned speaker and author Tony Surtees has taken the position at the fast growing technology solutions provider to create a new business team of world class IT professionals specialising in large scale transaction based systems.
Prior to this appointment, Surtees was Executive Vice President and General Manager of Yahoo!’s Commerce group, at their Santa Clara, USA headquarters. His reputation as a leading authority on eCommerce is well-earned. Best-selling author and entrepreneur Seth Godin, author of ‘Permission Marketing’, described him as “one of the most brilliant marketers on the scene today.”
In 2000, Tony was appointed CEO of a Hong Kong based international wireless and mCommerce company with operations in China and the United States, emaimai, Inc. During that time he engaged the services of DLA to assist with the management and systems design in that company.
“Tony brings an incredibly impressive track record to DLA,” said David Lewis, CEO of DLA. “With more than 15 years of industry experience, Tony is the ideal professional to lead DLA through this exciting new phase. I am extremely confident that Tony, and the experienced team we are building together at DLA, will produce great results.”
“The emergence of eCommerce and mCommerce in Asia Pacific drives the transformation of the IT industry; there is an on-going need to update legacy systems and thereby drive new performance from existing infrastructure. With pressures on local currency and tight market conditions, companies need efficient low cost IT development tools” said Surtees.
“DLA has been a pioneer bringing the best, most pragmatic and innovative solutions into this market. David Lewis and I joined as a team transforming the legacy systems at emaimai to provide a leading edge mCommerce solution for Asia and the US. I am delighted to be joining with him to introduce these solutions to South East Asian companies.
“In addition to his tenure at Yahoo!, Surtees spent four years designing, developing and funding an eCommerce application for online bill presentment. Prior to that, he founded ITN Telecommunications, a B2B telecommunications organisation that specialised as a fax provider in Australia, New Zealand and South Africa.
A critically acclaimed author, Surtees is a frequent key speaker at industry seminars around the globe. David and Tony will expand the IT consulting services offered by DLA and will provide strategic IT advice to major corporations throughout South East Asia.
For further information contact:
The DLA Group, Sydney
+61 – 2 -95554777